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Coca-Cola, Bravo! Foods Sign Letter of Intent

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By: Sean Moloughney

Editor, Nutraceuticals World

Fortified milk producer, Bravo! Foods International Corp., North Palm Beach, FL, and Coca-Cola Enterprises, Inc. (CCE), Atlanta, GA, have signed a letter of intent to negotiate a master distribution agreement and stock purchase. As part of the agreement, Coca-Cola will be granted exclusive distribution rights to all of Bravo! Foods’ existing and future products throughout North America and other territories in which CCE is licensed to bottle products. CCE will also purchase over 81 million shares in Bravo Foods.

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